Crossword Puzzle Avia competitor

Clue: Avia competitor

Avia competitor, and the bottom line of this puzzle's theme (NEWBALANCE with 10 letters)
Barbasol competitor (EDGE with 4 letters)
DiCaprio owned it in "The Aviator" (TWA with 3 letters)
Conoco competitor (ESSO with 4 letters)
Extremely popular competitor (THEPEOPLESCHAMP with 15 letters)
Architect with an avian name (WREN with 4 letters)
Nexus 10 competitor (IPAD with 4 letters)
Fidelity competitor (SCHWAB with 6 letters)
Grounded avian (EMU with 3 letters)
Strad competitor (AMATI with 5 letters)