Crossword Puzzle Hershey creation

Clue: Hershey creation

Web page creation tool (HTML with 4 letters)
He championed the creation of the Academy of Motion Picture Arts and Sciences (LOUISBMAYER with 11 letters)
Swift creations (TALES with 5 letters)
Novel creation? (PLOT with 4 letters)
Morse creation (CODE with 4 letters)
Cartographers' creations (MAPS with 4 letters)
Third-day creations (SEEDS with 5 letters)
Loom creation (AREARUG with 7 letters)
Hearst creation (PUBLISHINGEMPIRE with 16 letters)
M. Mitchell creation (TARA with 4 letters)