Clue: Mascot to improve the image of mining, or a household chemical company's expansion into energy?

Answer: MRCLEANCOAL

Length: 11

---

Similar Clues:

• The Peck and Snyder Company pioneered the use of ___ as advertising tools to sell a) candy; b) beverages; c) tobacco; d) sporting goods (BASEBALLCARDS with 13 letters)
• Mascot for a sports psychologist, or a cereal company's expansion into newspapers? (CAPNCRUNCHTIMES with 15 letters)
• Mascot for a soup vendor, or a soda company's expansion into selling drugs? (DRPEPPERPOT with 11 letters)
• What the e-aquarium supply company offered? (ELECTRICEELS with 12 letters)
• Mascot for Sting, or a cookie company's expansion into precious metals? (MRSFIELDSOFGOLD with 15 letters)
• Terpenoid organic chemical that makes music sound really awesome (THC with 3 letters)
• Espresso order, or what each word pair in the theme answers synonymously represents (DOUBLESHOT with 10 letters)
• Today, I tried to put a self-effacing three-letter acronym inside each theme entry. Turns out it works in any order except the one I want. ___ (FML with 3 letters)
• Actual protest activity for tax-and-spend opponents that sets the tone for this puzzle's theme (TEABAGGING with 10 letters)
• Annual English sports event that begins today, and a hint to this puzzle's theme (WIMBLEDON with 9 letters)